Intro
Logo
Color
Typography
Illustration
Iconography
Motion
Photo and video
Brand in Product
Breaking down borders and carving paths
Our brand is our first impression. People will come into contact with it first, and often make a decision on who we are and what we do based on it. Therefore, we need to make the best impression possible, and these guidelines and brand choices intend to do just that.
As the dependable guide, we support and protect the people we work with. This goes for clients and talents – we want to show them that we’re here with them every step of the way.
This means that we need to really understand who we are and represent that visually with depth and meaning if we are to truly stand out, sell our offering and combat the approach of ‘I’ll just go with a lawyer’, subverting the way Global Mobility is handled in the modern workforce.
So, the brand has been developed with these ideas in mind. We’ve developed the visual identity of Localyze via the core concepts of carving paths and being human.
Carving Paths
Rather than ‘breaking’ borders, we more optimistically carve paths for our talents to follow. We light the way and offer a know-it-all guide to get you from A to B, with all the support you need.
Being Human
Are we robots? No! We’re people behind a product that enables us to move talent across borders. We’re proud of our team and want to reflect that in our brand identity. Let’s adopt a more delicate, human approach to shape and form.
These shapes add movement, motion and dynamism to our brand, and look alive, as opposed to digital.
